Tipping Point Magnetism of Greenlist

A host of contemporary bank-innovators

capture our imagination and compel us to believe.

Their quest is carried out not only for bank profits

but for the good of all humanity.

Their journey ultimately involves the dissolution of banker ego

which in turn leads to enlightenment and wisdom.

Starting out at point A: the present bank crisis leads to

transformation-awareness of a neutral directory's benefits,

resulting in point B: replacing regressive payment methods

with safer, more efficient, instant payment applications.

We all identify because it reflects our own personal metamorphosis.

Responsibility for safe-keeping our money:

In transit.

At rest.

Putting more of our money to work more effectively - for us.

Imagine Peace.

Youthful tag line voted most compelling

Poll results determined the best tagline for Greenlist.

"Bill it now. Pay it safe."

Crisp and tweet-friendly.

Think Greenlist

for a trusted, new cool way to pay

with safety, ease and speed.

It works for consumers and small businesses, alike.

Coming soon from a bank near you.

My Dad's parents

My Grandfather, Joseph Bernard O'Brien of St. Paul, MN met my Grandmother, Frances Lutz of St. Louis on a train. They travelled with their respective entertainment troupes from town to town across the Midwest. My Grandfather, much to the dismay of his older brother, William, abandoned the idea of a partnership in his law firm in favor of singing in Enrico Caruso's chorus.

Frances was a free spirited young woman who travelled throughout the country with her high school diving team after graduation. They created a vaudeville act that involved whole-body makeup to look like Indian Princesses. They would dive into a shallow pool of water from a high diving platform. Chemistry between Frances and Joseph must have been good. She converted to Catholicism and they decided to spend their lives together in Toledo, Ohio. My Grandfather made a living to support their five kids by selling wall-safes to banks across the Midwest.

My father sang in several Gilbert and Sullivan light opera productions while attending college. Real world events intervened when he was chop blocked and suffered a knee injury which caused the withdrawal of his football scholarship. My Grandfather died of a heart attack around that time. My Dad enlisted in the Air Force's Officer Candidate School and became a navigator of a B-29 flight crew and flew 29 missions in the Korean War. 1948 was a tough year and he served his country until 1953 and again in 1960-62 during the Cuban Missile Crisis.

I never knew my Grandfather but I fondly remember my Grandmother playing poker with her four sons and daughter while wearing green eyeshades every year at the O'Brien Reunion at some unsuspecting Midwestern Holiday Inn.

She used to tell us grandkids, "Always follow your dreams and you will be happy." I did and I am.

PINs becoming obsolete?

A new (and different) factor is needed for card-not-present transactions. See article. I propose call-back to the payer to authorize payments to online merchants because:

a.) It uses a separate network (cell or wireline) which is in itself another factor

b.) It enables capture of voice print authorizing payment

c.) It allows voice identification (although that would be overkill for most scenarios)

A whitepaper every banker should read

Author:

George Thomas

Viewpoint:

Enhancing Wire Transfers to Attract Consumers

Click to get it:

HERE

USAF-bound

Tim O'Brien & his Godmother, Mary Andelbradt

Our son, Tim, enlisted in the Air Force this week.

We are very proud of his decision to serve our country.

Why the "Banks-only" Registrar Rule?

Banks serve us

We trust banks six times more than other institutions

Banks keep our money safe

Any bank can offer debit card, loans, savings

8,500 banks and nearly as many credit unions = systemic strength

Our Principles - Green means 'Go!'

• Universal.

Banks can register any identifier as long as it is unique.

• Responsive.

We work hard so you can just 'think it - pay it' or 'think it - bill it.'

• Friendly.

We help banks use different payment networks, all over the world.

• Simple.

We do not sacrifice security or ease of use as banks let you do more.

"Names" (URNs) as Naming Authority Pointers

Filed revisions to claims, today

in response to USPTO Office Action

Greenlist provides payors desiring to pay electronically, a means to locate, validate and effect the transfer of assets to another party by resolving public identifiers into routable, authenticated, payment addresses so transaction requests can proceed without risk of failure due to identity fraud.

This happens without divulging confidential information about transactors while assigning liability for certain risk consequences to the lowest cost risk bearers: banks.

Greenlist authenticates destination payment addresses before banks make financial transactions. Greenlist is completely trusted by risk-bearers. Liability for risk is borne by the registrars of the information contained within the registry.

This liability transfer substantially reduces the payor’s cost of bearing risks because the receiving bank is obligated to reimburse the payor's bank if the payment information identifying the payee is inaccurate.

Banks are responsible for certifying that someone or some entity claiming to be an authorized party is not an impostor. Banks can now offer new levels of service at a substantially lower cost for a variety of transactions. Next up: how the migration to instant electronic payments will affect you.

When payments migrate to electronics...

Do you worry when your mind should be on something else?

- a forgotten payment

- a forgotten deposit

- a debt owed

- a lost check

- late charges

When banks register your Greenlist ID, you simply:

Think it, pay it

Think it, bill it

Pencil in (reserve) a GreenlistID

Any Greenlist ID can be put 'on hold.'

However, an accredited bank-registrar must set your ID permanently within thirty days or your selection is put back in the pool possibly for others to choose.

Proxy-registrars such as mobile phone companies, AOL, Skype, Twitter, Facebook can place Greenlist IDs on 'courtesy holds' for their customers.

However, Greenlist IDs from such sources must:

A.) be unique or "hold denied' message will be returned and

B.) registrants still must opt-in through a bank-registrar (within thirty days).

Why Chicago?

A Top 3 Transaction Processing Center of the world:

Mercantile Exchange, Chicago Board of Options Exchange,

Chicago Board of Trade, Anexsys, Discover Financial Services. US Points of Presence for Deutsche Bourse, London Financial Futures Exchange, Archipelago-NYSE, the list goes on and on.

Global reputation for innovation in transactional services and transparency

Dr. Franco Modigliani

Dr. Franco Modigliani (1918–2003)

winner of the Nobel Prize for Economics,

developed PPI’s guiding principles and intellectual insight.

He co-authored PPI’s foundation patent:

“AN ENHANCED SYSTEM FOR ELECTRONIC

FUNDS TRANSFER AND ELIMINATION

OF THE PAYEE’S NEED FOR ENCRYPTION

AND PRIVACY.”

Stakeholder Benefits