Greenlist now trademarked in China

The Innovator's Dilemma

If we don't build Greenlist, someone else certainly will, so we should do the deal rather than let others benefit.

Angel investors and bank partners thought that way.

Pilot banks and their debit network collaborator recently postponed their services launch for fear of being left out on a limb alone. Instead of being acutely aware of the risks, we need to understand how systems thrive despite the risks.

We now must accumulate successful implementations with larger, more confident bank-registrars and other institutions rather than become completely crippled by failure. We cannot risk partnering exclusively with just one kind of registrar. Decoupling this principle insures we will survive any failures derivative of that strategy.

How do we make long-term risk and results more visible so that people can understand it better?